A new era of surfwear has begun!

Surfing is a popular water sport that has been enjoyed by people all over the world for decades. As the sport has grown, so has the fashion surrounding it. Surfwear has become a popular trend, not only among surfers but also among those who appreciate the laid-back style associated with the sport. In this blog, we will explore the history of surfwear, its current state, and the future of the industry.

History of Surfwear Surfing was first introduced to the United States in the early 1900s, but it wasn't until the 1960s that the sport began to take off in popularity. As the sport grew, so did the fashion surrounding it. Surfers began to wear board shorts and Hawaiian shirts, which became synonymous with the sport.

Surfwear has become more than just clothing for surfing. It has become a lifestyle, with many people wearing surf-inspired clothing even if they don't surf.One of the defining characteristics of surfwear is its focus on sustainability. Many surfwear brands are committed to using eco-friendly materials and sustainable production methods. This commitment to sustainability is important to surfers, who often have a deep connection to the environment.